Meet The PeddlerNow Team

Jorge Cruz, CEO, PMP, CISM
Arshu Bista, Co-Founder

Our Mission

Peddler Now connects customers with local vendors across the Central Valley, empowering small businesses to thrive while strengthening community ties. By making it easy to discover food, clothing, antiques, and specialty vendors nearby, our mission is to celebrate local talent, boost small-business visibility, and create a vibrant, connected marketplace in the Central Valley and beyond.
Peddler Now logo featuring a stylized white letter P inside a blue circular emblem with white spokes, next to the text 'PEDDLER now' in bold white and blue lettering.

Our Story

Peddler Now began as a vision from Fresno State students who saw an opportunity to connect people with the diverse small businesses that make the Central Valley special. Designed and developed locally, our app helps customers easily find nearby vendors — whether it’s food, fashion, or unique handmade items. What started as a student project has grown into a platform dedicated to empowering local entrepreneurs and fostering a stronger, more connected community.